ORGANIZACIÓN DE EMPRESAS Y MARKETING
![Foto de ORGANIZACIÓN DE EMPRESAS Y MARKETING](/img/grupo.png)
![Foto de Universidad Carlos III de Madrid](/img/noimage_org.png)
Universidad Carlos III de Madrid
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad Carlos III de Madrid (8)
2018
-
Diversification decisions among family firms: the role of family involvement and generational stage
Business Research Quarterly, Vol. 21, Núm. 1, pp. 39-52
-
European family firms and acquisition propensity: A comprehensive analysis of the legal system's role
Journal of Family Business Strategy, Vol. 9, Núm. 1, pp. 44-58
2012
-
The power of a package: Product claims drive purchase decisions
Journal of Advertising Research, Vol. 52, Núm. 3
2011
-
Service quality control mechanisms in franchise networks
Service Industries Journal, Vol. 31, Núm. 5, pp. 713-723
2010
-
Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies
Service Industries Journal, Vol. 30, Núm. 3, pp. 463-476
-
The double jeopardy loyalty effect using discrete choice models
International Journal of Market Research, Vol. 52, Núm. 5
2007
-
Behavioural loyalty towards store brands
Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356
-
Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models
Documentos de trabajo ( FEDEA )