Publicaciones en colaboración con investigadores/as de Universidad Carlos III de Madrid (8)

2018

  1. Diversification decisions among family firms: the role of family involvement and generational stage

    Business Research Quarterly, Vol. 21, Núm. 1, pp. 39-52

  2. European family firms and acquisition propensity: A comprehensive analysis of the legal system's role

    Journal of Family Business Strategy, Vol. 9, Núm. 1, pp. 44-58

2012

  1. The power of a package: Product claims drive purchase decisions

    Journal of Advertising Research, Vol. 52, Núm. 3

2011

  1. Service quality control mechanisms in franchise networks

    Service Industries Journal, Vol. 31, Núm. 5, pp. 713-723

2010

  1. Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies

    Service Industries Journal, Vol. 30, Núm. 3, pp. 463-476

  2. The double jeopardy loyalty effect using discrete choice models

    International Journal of Market Research, Vol. 52, Núm. 5

2007

  1. Behavioural loyalty towards store brands

    Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356

  2. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models

    Documentos de trabajo ( FEDEA )