ORGANIZACIÓN DE EMPRESAS Y MARKETING
Universidad Complutense de Madrid
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad Complutense de Madrid (2)
2019
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Effect of product and geographic diversification on company performance: Evidence during an economic crisis
European Management Journal, Vol. 37, Núm. 3, pp. 269-286
2013
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Is product innovation as effective for private labels as it is for national brands?
Innovation: Management, Policy and Practice, Vol. 15, Núm. 3, pp. 337-349