ORGANIZACIÓN DE EMPRESAS Y MARKETING
Universidad Pontificia de Salamanca
Salamanca, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad Pontificia de Salamanca (6)
2024
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
2019
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Leveraging knowledge management to promote higher education programs using paid social media
Communications in Computer and Information Science
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Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom
Communications in Computer and Information Science
2018
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Kahoot, win the learning race
ACM International Conference Proceeding Series
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Like it or die: Using social networks to improve collaborative learning in higher education
ACM International Conference Proceeding Series
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Retweet or like? That is the question
Online Information Review, Vol. 42, Núm. 5, pp. 562-578