Publicaciones en colaboración con investigadores/as de Universidad Nacional de Educación a Distancia (6)

2022

  1. Why do SMEs switch suppliers?

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474

2019

  1. Impact of SMEs strategy on loyalty: the hairdresser case

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293

2011

  1. Distinguishing between state dependence and unobserved heterogeneity in a discrete choice model

    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 12, pp. 4853-4862

2010

  1. The double jeopardy loyalty effect using discrete choice models

    International Journal of Market Research, Vol. 52, Núm. 5

2007

  1. Behavioural loyalty towards store brands

    Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356

  2. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models

    Documentos de trabajo ( FEDEA )