ORGANIZACIÓN DE EMPRESAS Y MARKETING
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Universitat de València
Valencia, EspañaPublicaciones en colaboración con investigadores/as de Universitat de València (4)
2010
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Retail pricing decisions and product category competitive structure
Decision Support Systems, Vol. 49, Núm. 1, pp. 110-119
2009
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Spatial mapping of price competition using logit-type market share models and store-level scanner-data
Journal of the Operational Research Society
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Using store level scanner data to improve category management decisions: Developing positioning maps
European Journal of Operational Research, Vol. 198, Núm. 2, pp. 666-674
2008
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Latent segmentation using store-level scanner data
Journal of Product and Brand Management, Vol. 17, Núm. 1, pp. 37-47