OBSERVATORIO DE LOS CONTENIDOS AUDIOVISUALES
OCA
University of Stirling
Stirling, Reino UnidoPublikationen in Zusammenarbeit mit Forschern von University of Stirling (1)
2022
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CSR communication on social media: the impact of source and framing on message credibility, corporate reputation and WOM
Corporate Communications, Vol. 27, Núm. 3, pp. 543-557