Department: ADMINISTRACIÓN Y ECONOMÍA DE LA EMPRESA

Area: Marketing and Market Research

Research group: TURISMO, PATRIMONIO Y TERRITORIO

Email: mfh@usal.es

Doctor by the Universidad de Salamanca with the thesis Antecedentes y efectos sobre la satisfacción de la autonomía del turista en la planificación del viaje. El efecto moderador de la crisis económica 2019. Supervised by Dr. Óscar González Benito, Dr. Rosa María Hernández Maestro.

Current position: Assistant Professor at the University of Salamanca, Department of Business Economics, Faculty of Education and Tourism, Ávila, Spain Research interests: Consumer behaviour, Tourism marketing, Destination marketing, Niche tourism and innovation