Publications in collaboration with researchers from Universidad de León (4)

2025

  1. Decoding destination image: insights from Instagram content by residents, tourists, and influencers

    Consumer Behavior in Tourism and Hospitality

2024

  1. Big data in tourism marketing: past research and future opportunities

    Spanish journal of marketing-ESIC, Vol. 28, Núm. 3

  2. Understanding engagement with Instagram posts about tourism destinations

    Journal of Destination Marketing and Management, Vol. 34

  3. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1