Eva
Lahuerta Otero
Profesora Titular de Universidad
AHMAD
ALJARAH
Investigador Predoctoral
Publications dans lesquelles il/elle collabore avec AHMAD ALJARAH (6)
2024
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
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The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
European Journal of Innovation Management, Vol. 27, Núm. 4, pp. 1160-1181
2023
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Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410
2022
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Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622
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The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605
2021
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Power brand defense up, my friend! stimulating brand defense through digital content marketing
Sustainability (Switzerland), Vol. 13, Núm. 18