Publications (29)

2022

  1. R&D Decision in Times of Crisis: Obstacles Hampering the Engagement in R&D Activities in the EU

    Economic Crises: A Review and Directions for Research (Nova Science Publishers, Inc.), pp. 33-72

  2. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    European Journal of Innovation Management

  3. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605

  4. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622

  5. Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

    Frontiers in Psychology, Vol. 13

  6. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism

  7. Do Religiosity and Ethnocentrism Influence Indian Consumers’ Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products

    Frontiers in Psychology, Vol. 13

2021

  1. Entornos favorables para el desarrollo de las actividades de I+D e innovación empresariales

    Cultura científica y empresa: percepciones y actitudes del sector empresarial hacia la ciencia, la tecnología y la innovación en España en los albores del siglo XXI (Consejo Superior de Investigaciones Científicas, CSIC), pp. 115-147

  2. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18

2020

  1. Social media as a learning tool for higher education: Motivating the digital generation

    Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo

  2. Social media advertising efficiency on higher education programs

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262

2019

  1. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

  2. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

2018

  1. Like it or die: Using social networks to improve collaborative learning in higher education

    ACM International Conference Proceeding Series

  2. Kahoot, win the learning race

    ACM International Conference Proceeding Series

  3. Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

    ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370

  4. Retweet or like? That is the question

    Online Information Review, Vol. 42, Núm. 5, pp. 562-578

  5. Can National Culture Affect the Implementation of Common Sustainable Policies? A European Response

    Cross-Cultural Research, Vol. 52, Núm. 5, pp. 468-495

2016

  1. Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter

    Computers in Human Behavior, Vol. 64, pp. 575-583

2015

  1. Cultural predictors of perceived environmental responsibility and sustainable behavior: A country analysis

    Advances in Environmental Research (Nova Science Publishers, Inc.), pp. 51-75