Publications (30) Publications in which a researcher has participated

2021

  1. Entornos favorables para el desarrollo de las actividades de I+D e innovación empresariales

    Cultura científica y empresa: percepciones y actitudes del sector empresarial hacia la ciencia, la tecnología y la innovación en España en los albores del siglo XXI (Consejo Superior de Investigaciones Científicas, CSIC), pp. 115-147

  2. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18

2020

  1. Social media advertising efficiency on higher education programs

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262

  2. Social media as a learning tool for higher education: Motivating the digital generation

    Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo

2018

  1. Can National Culture Affect the Implementation of Common Sustainable Policies? A European Response

    Cross-Cultural Research, Vol. 52, Núm. 5, pp. 468-495

  2. Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

    ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370

  3. Kahoot, win the learning race

    ACM International Conference Proceeding Series

  4. Like it or die: Using social networks to improve collaborative learning in higher education

    ACM International Conference Proceeding Series

  5. Retweet or like? That is the question

    Online Information Review, Vol. 42, Núm. 5, pp. 562-578