
Eva
Lahuerta Otero
Profesora Contratada Doctora
Publications (29)
2022
-
R&D Decision in Times of Crisis: Obstacles Hampering the Engagement in R&D Activities in the EU
Economic Crises: A Review and Directions for Research (Nova Science Publishers, Inc.), pp. 33-72
-
The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
European Journal of Innovation Management
-
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605
-
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622
-
Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective
Frontiers in Psychology, Vol. 13
-
Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Current Issues in Tourism
-
Do Religiosity and Ethnocentrism Influence Indian Consumers’ Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products
Frontiers in Psychology, Vol. 13
2021
-
Entornos favorables para el desarrollo de las actividades de I+D e innovación empresariales
Cultura científica y empresa: percepciones y actitudes del sector empresarial hacia la ciencia, la tecnología y la innovación en España en los albores del siglo XXI (Consejo Superior de Investigaciones Científicas, CSIC), pp. 115-147
-
Power brand defense up, my friend! stimulating brand defense through digital content marketing
Sustainability (Switzerland), Vol. 13, Núm. 18
2020
-
Social media as a learning tool for higher education: Motivating the digital generation
Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo
-
Social media advertising efficiency on higher education programs
Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262
2019
-
Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom
Communications in Computer and Information Science
-
Leveraging knowledge management to promote higher education programs using paid social media
Communications in Computer and Information Science
2018
-
Like it or die: Using social networks to improve collaborative learning in higher education
ACM International Conference Proceeding Series
-
Kahoot, win the learning race
ACM International Conference Proceeding Series
-
Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370
-
Retweet or like? That is the question
Online Information Review, Vol. 42, Núm. 5, pp. 562-578
-
Can National Culture Affect the Implementation of Common Sustainable Policies? A European Response
Cross-Cultural Research, Vol. 52, Núm. 5, pp. 468-495
2016
-
Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
Computers in Human Behavior, Vol. 64, pp. 575-583
2015
-
Cultural predictors of perceived environmental responsibility and sustainable behavior: A country analysis
Advances in Environmental Research (Nova Science Publishers, Inc.), pp. 51-75