Publications by the researcher in collaboration with José María Labeaga Azcona (6)

2022

  1. Why do SMEs switch suppliers?

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474

2019

  1. Impact of SMEs strategy on loyalty: the hairdresser case

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293

2010

  1. The double jeopardy loyalty effect using discrete choice models

    International Journal of Market Research, Vol. 52, Núm. 5

2007

  1. A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models

    Documentos de trabajo ( FEDEA )

  2. Behavioural loyalty towards store brands

    Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356

  3. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models

    Documentos de trabajo ( FEDEA )