María Mercedes
Martos Partal
Catedrática de Universidad
Universidad de Burgos
Burgos, EspañaPublications in collaboration with researchers from Universidad de Burgos (2)
2017
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To what extent does need for touch affect online perceived quality?
International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968
2015
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Brands as substitutes for the need for touch in online shopping
Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125