Publications in collaboration with researchers from Universidad Carlos III de Madrid (5)

2012

  1. The power of a package: Product claims drive purchase decisions

    Journal of Advertising Research, Vol. 52, Núm. 3

2010

  1. The double jeopardy loyalty effect using discrete choice models

    International Journal of Market Research, Vol. 52, Núm. 5

2007

  1. Behavioural loyalty towards store brands

    Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356

  2. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models

    Documentos de trabajo ( FEDEA )

2004

  1. Barreras a la Educación Universitaria on-line: hacia una mejor comprensión desde una óptica del marketing

    Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, Vol. 1, Núm. 2, pp. 29-42