Publicacions en què col·labora amb Óscar González Benito (4)

2024

  1. Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

    International Journal of Business Communication

  2. Sound in mode on: how sound stimuli influence customer engagement?

    Electronic Commerce Research

2023

  1. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352

2022

  1. Smell, touch, and taste: Sensory words as stimuli to influence customer engagement indigital contexts

    XXIV Seminario Luso-Español de Economía Empresarial: Libro de resúmenes / Livro de resumos : Cáceres, 16, 17 y 18 de noviembre de 2022