Publications by the researcher in collaboration with María del Mar García de los Salmones (2)

2023

  1. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

2005

  1. Márketing: Estrategias y Aplicaciones Sectoriales

    Editorial Aranzadi