ADMINISTRACIÓN Y ECONOMÍA DE LA EMPRESA
Département
EVELYN SOPHIA
VALENZUELA GÁLVEZ
Chercheuse dans le période 2018-2023
Publications dans lesquelles il/elle collabore avec EVELYN SOPHIA VALENZUELA GÁLVEZ (3)
2023
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Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement
Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352
2022
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Sensory stimuli to influence customer engagement in digital contexts
Sensory stimuli to influence customer engagement in digital contexts
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Smell, touch, and taste: Sensory words as stimuli to influence customer engagement indigital contexts
XXIV Seminario Luso-Español de Economía Empresarial: Libro de resúmenes / Livro de resumos : Cáceres, 16, 17 y 18 de noviembre de 2022