Publicaciones en colaboración con investigadores/as de Universidad Pontificia de Salamanca (13)

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

2023

  1. El aprendizaje basado en el juego: Los Simuladores Empresariales

    Psicología siglo XXI: una mirada amplia e integradora. Volumen 3 (Dykinson), pp. 29-36

2021

  1. Individual reputation, organizational values and the right to be forgotten

    FIKUSZ'21 Symposium for Young Researchers: 22-25 November 2021, Obuda University. Budapest, Hungary

  2. La evolución del marketing "B2B": Desde las fábricas al internet

    Comunicar para seguir contando (Tirant lo Blanch), pp. 261-265

  3. La importancia del marketing y el análisis de la información en toda la cadena organizativa

    Comunicar para seguir contando (Tirant lo Blanch), pp. 219-225

2020

  1. Equipos multidisciplinarios internacionales colaborativos: ¿Cómo crear vínculos entre universidad y empresa?: El caso Muskoka Lodge

    Evaluación e innovación en educación superior e investigación (Dykinson), pp. 560-566

2019

  1. Alternative Dispute Resolution in Hungary and in Spain: Are Conflicts Expensive for Us?

    FIKUSZ'19 Symposium for Young Researchers: 29 November 2019, Obuda University, Budapest, Hungary

  2. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

  3. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

  4. What is the price of the conflict?: Decisions in the light of Hungarian and Spanish alternative dispute resolutions

    21th International Conference MEKON

2018

  1. Kahoot, win the learning race

    ACM International Conference Proceeding Series

  2. Like it or die: Using social networks to improve collaborative learning in higher education

    ACM International Conference Proceeding Series

  3. Retweet or like? That is the question

    Online Information Review, Vol. 42, Núm. 5, pp. 562-578