ADMINISTRACIÓN Y ECONOMÍA DE LA EMPRESA
Departamento
Universidad Nacional de Educación a Distancia
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad Nacional de Educación a Distancia (9)
2022
-
Incidence of cultural, economic, and environmental factors in the emergence of born-global companies in Latin America
Global Strategy Journal, Vol. 12, Núm. 2, pp. 245-272
-
Prevalence of the born-global phenomenon in different countries: an integrated perspective
Multinational Business Review, Vol. 30, Núm. 4, pp. 471-498
-
The role of the entrepreneur’s characteristics to be a born global firm
European Journal of International Management, Vol. 17, Núm. 4, pp. 536-563
-
Why do SMEs switch suppliers?
Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474
2019
-
Impact of SMEs strategy on loyalty: the hairdresser case
Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293
2011
-
Distinguishing between state dependence and unobserved heterogeneity in a discrete choice model
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 12, pp. 4853-4862
2010
-
The double jeopardy loyalty effect using discrete choice models
International Journal of Market Research, Vol. 52, Núm. 5
2007
-
Behavioural loyalty towards store brands
Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356
-
Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models
Documentos de trabajo ( FEDEA )