Capítulos de Libro (8) Publicaciones en las que ha participado algún/a investigador/a

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

  2. El aseguramiento de las memorias de sostenibilidad y sus proveedores: mecanismos de gobierno corporativo como determinantes en España

    Retos de la contabilidad y la auditoría en la economía actual: homenaje al profesor Vicente Montesinos Julve (Universidad de Valencia = Universitat de València), pp. 183-202

  3. Explaining the relation between efficiency and financial condition: Empirical analysis on local governments

    Financial Sustainability and Intergenerational Equity in Local Governments (IGI Global), pp. 149-178

  4. Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

    ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370

  5. Insider Trading and Corporate Governance in the Banking Sector. New Lessons on the Entrenchment Effect

    CSR, Sustainability, Ethics and Governance (Springer Nature), pp. 219-233

  6. Insider Trading of Corporate Governance in the Banking Sector: new Lessons on the Entrenchment Effect

    Corporate Governance in Banking and Investor Protection: from Theory to Practice (Springer Suiza), pp. 219-233

  7. Retail store format decisions

    HANDBOOK OF RESEARCH ON RETAILING (EDWARD ELGAR PUBLISHING LTD), pp. 331-343

  8. Selección y diseño del producto

    Dirección de la producción y operaciones: decisiones estratégicas (Pirámide), pp. 69-94