Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

  1. Garrido-Morgado, Á.
  2. Campo, K.
  3. González-Benito, Ó.
  4. Martos-Partal, M.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173 2363-6165

Year of publication: 2018

Pages: 97-98

Type: Book chapter

DOI: 10.1007/978-3-319-68750-6_27 GOOGLE SCHOLAR