Liburu kapituluak (8) Ikertzaileren baten partaidetza izan duten argitalpenak

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

  2. El aseguramiento de las memorias de sostenibilidad y sus proveedores: mecanismos de gobierno corporativo como determinantes en España

    Retos de la contabilidad y la auditoría en la economía actual: homenaje al profesor Vicente Montesinos Julve (Universidad de Valencia = Universitat de València), pp. 183-202

  3. Explaining the relation between efficiency and financial condition: Empirical analysis on local governments

    Financial Sustainability and Intergenerational Equity in Local Governments (IGI Global), pp. 149-178

  4. Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

    ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370

  5. Insider Trading and Corporate Governance in the Banking Sector. New Lessons on the Entrenchment Effect

    CSR, Sustainability, Ethics and Governance (Springer Nature), pp. 219-233

  6. Insider Trading of Corporate Governance in the Banking Sector: new Lessons on the Entrenchment Effect

    Corporate Governance in Banking and Investor Protection: from Theory to Practice (Springer Suiza), pp. 219-233

  7. Retail store format decisions

    HANDBOOK OF RESEARCH ON RETAILING (EDWARD ELGAR PUBLISHING LTD), pp. 331-343

  8. Selección y diseño del producto

    Dirección de la producción y operaciones: decisiones estratégicas (Pirámide), pp. 69-94