Using store level scanner data to improve category management decisions: Developing positioning maps

  1. González-Benito, O.
  2. Martínez-Ruiz, M.P.
  3. Mollá-Descals, A.
Aldizkaria:
European Journal of Operational Research

ISSN: 0377-2217

Argitalpen urtea: 2009

Alea: 198

Zenbakia: 2

Orrialdeak: 666-674

Mota: Artikulua

DOI: 10.1016/J.EJOR.2008.10.015 GOOGLE SCHOLAR
Datuen iturria: Scopus