Using store level scanner data to improve category management decisions: Developing positioning maps

  1. González-Benito, O.
  2. Martínez-Ruiz, M.P.
  3. Mollá-Descals, A.
Revue:
European Journal of Operational Research

ISSN: 0377-2217

Année de publication: 2009

Volumen: 198

Número: 2

Pages: 666-674

Type: Article

DOI: 10.1016/J.EJOR.2008.10.015 GOOGLE SCHOLAR
La source de données: Scopus