Las señales de calidad de las franquicias y su relación con las decisiones

  1. Huerta Zavala, Pilar Angélica
Dirigida per:
  1. María Esther Calderón Monge Director/a

Universitat de defensa: Universidad de Burgos

Fecha de defensa: 13 de de novembre de 2012

  1. José Antonio Varela González President/a
  2. María Victoria Bordonaba Juste Secretari/ària
  3. Pablo Antonio Muñoz Gallego Vocal
  4. Juan Manuel de la Fuente Sabaté Vocal
  5. Rodolfo Vázquez Casielles Vocal

Tipus: Tesi

Teseo: 348835 DIALNET lock_openRIUBU editor


The choice of a franchise is a decision that needs to consider quality signals sent out to the market by the franchisor or market signals in themselves. Analysing the relationship between some signals and the choice of a franchise by a potential franchisee which starts up a business as franchise format, we prove that brand value, price through initial investment, ownership framework and profits of a franchise are signals used by the franchisee to assess franchise quality and to choose the most suitable one for their needs. Thus, this research wants to contribute to strengthen the entrepreneurship-franchise relationship in Spain context and from the empirical point of view. In this way, we must to emphasize the dependent variable in order to differentiate entrepreneurs franchisees from investors ones.