Publicidad audiovisual de las Organizaciones No Gubernamentales de Desarrollo (ONGD)el encuadre y la implicación como factores de eficacia persuasiva

  1. Sabre, María Elisa
Supervised by:
  1. Juan José Igartua Perosanz Director

Defence university: Universidad de Salamanca

Fecha de defensa: 31 May 2010

Committee:
  1. Ubaldo Cuesta Cambra Chair
  2. Lifen Cheng Secretary
  3. Félix Moral Toranzo Committee member
  4. María Teresa Soto Sanfiel Committee member
  5. Itziar Fernández Sedano Committee member
Department:
  1. SOCIOLOGÍA Y COMUNICACIÓN

Type: Thesis

Teseo: 306682 DIALNET lock_openGREDOS editor

Abstract

In this thesis, are factors that determine the effectiveness of advertising messages from NGOs, for communicators thus may have more tools to the design of effective messages. More specifically, it focuses on the search for these organizations direct and tangible support to finance specific projects.