Publicidad audiovisual de las Organizaciones No Gubernamentales de Desarrollo (ONGD)el encuadre y la implicación como factores de eficacia persuasiva
- Sabre, María Elisa
- Juan José Igartua Perosanz Director
Universidade de defensa: Universidad de Salamanca
Fecha de defensa: 31 de maio de 2010
- Ubaldo Cuesta Cambra Presidente/a
- Lifen Cheng Secretaria
- Félix Moral Toranzo Vogal
- María Teresa Soto Sanfiel Vogal
- Itziar Fernández Sedano Vogal
Tipo: Tese
Resumo
In this thesis, are factors that determine the effectiveness of advertising messages from NGOs, for communicators thus may have more tools to the design of effective messages. More specifically, it focuses on the search for these organizations direct and tangible support to finance specific projects.