El CHAID como herramienta de marketing político

  1. Santiago Vicente Tavera
  2. Ana Dorado Díaz
  3. José Luis Vicente Villardón
  4. Purificación Galindo-Villardón
Journal:
Esic market

ISSN: 0212-1867

Year of publication: 2002

Issue: 111

Pages: 127-140

Type: Article

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  • Social Sciences: C
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