Análisis estadístico de la presencia de la lengua inglesa en la publicidad comercial española

Abstract

The paper that follows is divided into two main parts: the first one is devoted to justifying the analysis of the phenomenon of advertising in the foreign language classroom, taking into account the notion of communicative processes put forward by our current curricular framework in the stages of Primary and Secondary Education. The second part will present certain statistical data which show the frequency with which different advertising products resort to the English language in order to communicate to a receiver, although the receiver either does not use English as a customary code or is totally ignorant of the language. With this in mind, we will analyse a corpus made up of 333 advertisements from Sunday colour supplements and divided into eight different categories, depending on the nature of the advertised product.