O emprego da fraseoloxía como recurso específico na publicidade
- Ferro Ruibal, Xesús
ISSN: 1698-7861
Any de publicació: 2010
Número: 12
Pàgines: 233-246
Tipus: Article
Altres publicacions en: Cadernos de fraseoloxía galega
Resum
This paper deals with the study of phraseology in advertising and its translation. The focus is on the type of phraseology used in translated or adapted advertisements. Our aim is to analyse to what extent phraseology is a specific resource in advertising and to determine how it is used specifically. This paper also aims to establish the importance of phraseology in Transalation and Interpreting Studies.