O emprego da fraseoloxía como recurso específico na publicidade
- Ferro Ruibal, Xesús
ISSN: 1698-7861
Argitalpen urtea: 2010
Zenbakia: 12
Orrialdeak: 233-246
Mota: Artikulua
Beste argitalpen batzuk: Cadernos de fraseoloxía galega
Laburpena
This paper deals with the study of phraseology in advertising and its translation. The focus is on the type of phraseology used in translated or adapted advertisements. Our aim is to analyse to what extent phraseology is a specific resource in advertising and to determine how it is used specifically. This paper also aims to establish the importance of phraseology in Transalation and Interpreting Studies.