Competència, crisi, digitalització i la reordenació de la televisió de proximitat a Espanya
ISSN: 1138-9761
Year of publication: 2010
Issue Title: Proximitat i distància a la televisió
Issue: 35
Pages: 23-32
Type: Article
More publications in: Quaderns del CAC
Abstract
Local television in Spain has gone through a dramatic transformation over the last decade. After years of gaps in public policies, digital terrestrial television (DTT) switch-over, the decision of most regional governments to implement commercial competition in the autonomous sphere and the far-reaching crisis in advertising revenue have completely redrawn a sector that, just a few years ago, was the strategic target of large communication groups and today presents numerous doubts regarding its immediate future.