“Si te engancha, compártela en redes sociales”. Efectos conjuntos de la similitud con el protagonista y el contacto imaginado en la intención de compartir una narración corta a favor de la inmigración

  1. Juan-José Igartua 1
  2. Magdalena Wojcieszak 2
  3. Diego Cachón-Ramón 1
  4. Iñigo Guerrero-Martín 1
  1. 1 Universidad de Salamanca (España)
  2. 2 University of California, Davis (Estados Unidos)
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2017

Número: 72

Páginas: 1085-1106

Tipo: Artículo

DOI: 10.4185/RLCS-2017-1209 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

Introducción: Se analiza el efecto del contacto imaginado y de la similitud con el protagonista de una narración corta escrita en primera persona cuya meta era la mejora de las actitudes hacia inmigrantes estigmatizados. Método: Los participantes del experimento (N = 400) recibieron instrucciones de contacto intergrupal imaginado (versus instrucciones de control) inmediatamente antes de leer una narración en primera persona protagonizada por un inmigrante de origen marroquí con alta o baja similitud con la audiencia. Después de leer la narración cumplimentaron un cuestionario con las variables dependientes. Resultados: Se observó que la condición óptima de recepción, inducía una mayor identificación y transporte narrativo que la condición de control, lo que provocaba a su vez un mayor deseo de compartir el mensaje través de las redes sociales. Conclusiones: Se discuten los resultados en el contexto de la investigación sobre persuasión narrativa y reducción del prejuicio.

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Información de financiación

Este artículo es producto del proyecto de investigación titulado “Herramientas narrativas para reducir el prejuicio. Efectos de la similitud, el contacto imaginado, la empatía y la voz narrativa” (Narrative tools to reduce prejudice. Effects of similarity, imagined contact, empathy and narrative voice), con referencia nº CSO2015-67611-P, financiado por Programa Estatal de Fomento de la Investigación Científica y Técnica de Excelencia del Ministerio de Economía y Competitividad.

Financiadores

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Fuente de los datos: Dialnet