“Si te engancha, compártela en redes sociales”. Efectos conjuntos de la similitud con el protagonista y el contacto imaginado en la intención de compartir una narración corta a favor de la inmigración
- Juan-José Igartua 1
- Magdalena Wojcieszak 2
- Diego Cachón-Ramón 1
- Iñigo Guerrero-Martín 1
- 1 Universidad de Salamanca (España)
- 2 University of California, Davis (Estados Unidos)
ISSN: 1138-5820
Year of publication: 2017
Issue: 72
Pages: 1085-1106
Type: Article
More publications in: Revista Latina de Comunicación Social
Abstract
Introduction: This paper analyzes the effect of imagined contact and similarity with the protagonist of a written first-person short-narrative whose goal was the improvement of the attitudes towards stigmatized immigrants. Method: The participants of the experiment (N =400) received imagined intergroup contact instructions (versus control instructions) immediately before reading a first-person narrative describing the experiences of a Moroccan immigrant with high or low similarity with the audience. After reading the narrative, participants filled out a questionnaire with the dependent variables. Results: It was observed that the optimal reception condition, induced a greater identification and transportation than the control condition, which in turn provoked a greater intention to share the message through social networks. Conclusions: Results are discussed in the context of the research on narrative persuasion and on reduction prejudice.
Funding information
Este artículo es producto del proyecto de investigación titulado “Herramientas narrativas para reducir el prejuicio. Efectos de la similitud, el contacto imaginado, la empatía y la voz narrativa” (Narrative tools to reduce prejudice. Effects of similarity, imagined contact, empathy and narrative voice), con referencia nº CSO2015-67611-P, financiado por Programa Estatal de Fomento de la Investigación Científica y Técnica de Excelencia del Ministerio de Economía y Competitividad.Funders
-
Ministerio de Economía y Competitividad
Spain
- CSO2015-67611-P
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