Behavioural loyalty towards store brands

  1. Labeaga, J.M.
  2. Lado, N.
  3. Martos, M.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2007

Volume: 14

Issue: 5

Pages: 347-356

Type: Article

DOI: 10.1016/J.JRETCONSER.2007.01.001 GOOGLE SCHOLAR
Data source: Scopus