Behavioural loyalty towards store brands

  1. Labeaga, J.M.
  2. Lado, N.
  3. Martos, M.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2007

Volumen: 14

Número: 5

Pages: 347-356

Type: Article

DOI: 10.1016/J.JRETCONSER.2007.01.001 GOOGLE SCHOLAR