Motivational profiling of store brand shoppers: Differences across quality tiers

  1. Martos-Partal, M.
  2. González-Benito, O.
  3. Fustinoni-Venturini, M.
Journal:
Marketing Letters

ISSN: 0923-0645

Year of publication: 2015

Volume: 26

Issue: 2

Pages: 187-200

Type: Article

DOI: 10.1007/S11002-013-9274-X GOOGLE SCHOLAR
Data source: Scopus