Motivational profiling of store brand shoppers: Differences across quality tiers
- Martos-Partal, M.
- González-Benito, O.
- Fustinoni-Venturini, M.
ISSN: 0923-0645
Année de publication: 2015
Volumen: 26
Número: 2
Pages: 187-200
Type: Article
Revue:
Marketing Letters