Brand equity and store brand tiers: An analysis based on an experimental design

  1. González-Benito, Ó.
  2. Martos-Partal, M.
  3. Fustinoni-Venturini, M.
Journal:
International Journal of Market Research

ISSN: 1470-7853

Year of publication: 2015

Volume: 57

Issue: 1

Pages: 73-94

Type: Article

DOI: 10.2501/IJMR-2015-006 GOOGLE SCHOLAR
Data source: Scopus