Brand equity and store brand tiers: An analysis based on an experimental design
- González-Benito, Ó.
- Martos-Partal, M.
- Fustinoni-Venturini, M.
ISSN: 1470-7853
Année de publication: 2015
Volumen: 57
Número: 1
Pages: 73-94
Type: Article
Revue:
International Journal of Market Research