Intention to participate in online commercial experiments by social network’s users: Differences in gender and age

  1. Cordero-Gutiérrez, R.
  2. Santos-Requejo, L.
Aldizkaria:
Management Research Review

ISSN: 2040-8269

Argitalpen urtea: 2016

Alea: 39

Zenbakia: 4

Orrialdeak: 378-398

Mota: Artikulua

DOI: 10.1108/MRR-06-2014-0128 GOOGLE SCHOLAR
Datuen iturria: Scopus