Intention to participate in online commercial experiments by social network’s users: Differences in gender and age

  1. Cordero-Gutiérrez, R.
  2. Santos-Requejo, L.
Revue:
Management Research Review

ISSN: 2040-8269

Année de publication: 2016

Volumen: 39

Número: 4

Pages: 378-398

Type: Article

DOI: 10.1108/MRR-06-2014-0128 GOOGLE SCHOLAR