Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
  3. Martos-Partal, M.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2016

Volume: 7

Issue: MAR

Type: Article

DOI: 10.3389/FPSYG.2016.00336 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus