Antecedents of functional integration during new product development: The purchasing-marketing link

  1. Gonzalez-Zapatero, C.
  2. Gonzalez-Benito, J.
  3. Lannelongue, G.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2016

Alea: 52

Orrialdeak: 47-59

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2015.07.015 GOOGLE SCHOLAR
Datuen iturria: Scopus