Antecedents of functional integration during new product development: The purchasing-marketing link

  1. Gonzalez-Zapatero, C.
  2. Gonzalez-Benito, J.
  3. Lannelongue, G.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2016

Volumen: 52

Pages: 47-59

Type: Article

DOI: 10.1016/J.INDMARMAN.2015.07.015 GOOGLE SCHOLAR
La source de données: Scopus