Are social and environmental practices a marketing tool?: Empirical evidence for the biggest European companies

  1. Gallego-Álvarez, I.
  2. Prado-Lorenzo, J.M.
  3. Rodríguez-Domínguez, L.
  4. García-Sánchez, I.M.
Aldizkaria:
Management Decision

ISSN: 0025-1747

Argitalpen urtea: 2010

Alea: 48

Zenbakia: 10

Orrialdeak: 1440-1455

Mota: Artikulua

DOI: 10.1108/00251741011090261 GOOGLE SCHOLAR
Datuen iturria: Scopus