Are social and environmental practices a marketing tool?: Empirical evidence for the biggest European companies
- Gallego-Álvarez, I.
- Prado-Lorenzo, J.M.
- Rodríguez-Domínguez, L.
- García-Sánchez, I.M.
ISSN: 0025-1747
Année de publication: 2010
Volumen: 48
Número: 10
Pages: 1440-1455
Type: Article