Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects

  1. González-Benito, Ó.
  2. Loyola-Galván, Z.I.
  3. Mũoz-Gallego, P.A.
Journal:
Journal of Brand Management

ISSN: 1350-231X,  1479-1803

Year of publication: 2010

Volume: 17

Issue: 4

Pages: 254-265

Type: Article

DOI: 10.1057/BM.2009.27 GOOGLE SCHOLAR
Data source: Scopus