Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects
- González-Benito, Ó.
- Loyola-Galván, Z.I.
- Mũoz-Gallego, P.A.
ISSN: 1350-231X, 1479-1803
Argitalpen urtea: 2010
Alea: 17
Zenbakia: 4
Orrialdeak: 254-265
Mota: Artikulua