Tourist events with territorial identity and tourism developmenta comparative analysis between the regions of Setúbal (Portugal) and Extremadura (Spain)

  1. José Antonio Folgado-Fernández 1
  2. Paulo Nunes 2
  3. Jesús Seco-González 1
  1. 1 Universidad de Extremadura
    info

    Universidad de Extremadura

    Badajoz, España

    ROR https://ror.org/0174shg90

  2. 2 Instituto Politecnico de Setubal
    info

    Instituto Politecnico de Setubal

    Setúbal, Portugal

    ROR https://ror.org/01bvjz807

Journal:
Journal of Tourism and Heritage Research: JTHR

ISSN: 2659-3580

Year of publication: 2019

Volume: 2

Issue: 2

Pages: 382-402

Type: Article

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More publications in: Journal of Tourism and Heritage Research: JTHR

Abstract

The objective of this work is to carry out a comparative analysis including a selection of events with territorial identity in order to check their impact on local tourism development. To reach this goal, this paper analyses a sample of events with a strong place attachment in the regions of Setubal(Portugal) and Extremadura (Spain). The events involved in the research have been chosen on the basis of their impact, uniqueness, identity linked with the destination and target audience. Likewise, the selection was made considering those events with similar contents or subjects that would allow an international comparison.The methodology adopted consists in performing a deep analysis of secondary data about the different events, evaluating among other aspects, the number of editions celebrated, their popularity and dates, links with the local population, innovation or communication strategy and brand. The main result obtained confirms the existence of a positive relationship between the celebration of events with territorial identity and the influx of tourists at the destination, being unique events that can only be enjoyed at that specific place. The administrations of both countries could work together on common cross-border projects that would allow sharingthe management of a certain number of events between the two regions. It would also be interesting to enhance the potential and impact of these events, in terms of the dissemination of local culture, social development and strengthening the bonds between territories

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