Tourist events with territorial identity and tourism developmenta comparative analysis between the regions of Setúbal (Portugal) and Extremadura (Spain)

  1. José Antonio Folgado-Fernández 1
  2. Paulo Nunes 2
  3. Jesús Seco-González 1
  1. 1 Universidad de Extremadura
    info

    Universidad de Extremadura

    Badajoz, España

    ROR https://ror.org/0174shg90

  2. 2 Instituto Politecnico de Setubal
    info

    Instituto Politecnico de Setubal

    Setúbal, Portugal

    ROR https://ror.org/01bvjz807

Revista:
Journal of Tourism and Heritage Research: JTHR

ISSN: 2659-3580

Ano de publicación: 2019

Volume: 2

Número: 2

Páxinas: 382-402

Tipo: Artigo

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Outras publicacións en: Journal of Tourism and Heritage Research: JTHR

Resumo

El objetivo de este trabajo es analizar comparativamente una selección de eventos con identidad territorial para comprobar su impacto sobre el desarrollo del turismo en los territorios donde se celebran. Para alcanzar esta meta son analizados una selección de eventos con fuerte apego en los respectivos territorios de la Región de Setúbal (Portugal) y de la Región de Extremadura (España). Dichos eventos fueron elegidos en base a su repercusión, singularidad, vínculo de identidad con el destino y público objetivo. Igualmente se trataron aquellos eventos con similitud de contenidos o temática entre países que permitiera realizar una comparación internacional. La metodología establecida consistió en llevar a cabo un análisis con datos secundarios acerca de los diferentes eventos turísticos, evaluando entre otros, su antigüedad, fechas de desarrollo, vínculos con la población local, innovación o estrategia de comunicación y marca. El principal resultado obtenido es la existencia de una relación positiva entre la celebración de eventos con identidad territorial y la afluencia de turistas en el destino, al contrastar que se tratan de acontecimientos únicos que solo pueden disfrutarse en ese lugar. Las administraciones de ambos países podrían trabajar juntas en proyectos comunes transfronterizos que permitieran, por ejemplo, la alternancia de un determinado número de eventos entre ambas regiones. También sería interesante fomentar la capacidad y repercusión de estos eventos, en cuanto a la proyección de la cultura local, el desarrollo social y los vínculos comunes de ambos territorios

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