In search of optimal management of the purchasing–marketing interface for new product development
- González-Zapatero, C.
- González-Benito, J.
- Lannelongue, G.
- Riedel, J.C.K.H.
ISSN: 1366-5871, 0953-7287
Year of publication: 2020
Volume: 31
Issue: 7
Pages: 575-589
Type: Article